Along with Google and Bing, Yahoo has evolved to be another major search engine. While people desperately try to make their sites visible in Google, they do not leave any opportunity to use Bing or Yahoo either. However, the problem arises for them when they do not realize that the algorithm for Google and Yahoo are different, and that the SEO techniques used in Google may not work as expected in Yahoo.
However, there are certain things that are common in all the search engines like the concept of unique and original content. Further, as the evolution of Internet has taken place, search engines have also evolved. Nowadays, the algorithm of the search engines are more oriented towards users' behavior. Based on various factors like bounce rate, content updates, heat maps, etc., the search engines pick up sites that show more positive results on the ground of these factors.
As far as SEO is concerned, it's an art whose form can be changed accordingly so that one can captivate the attention of the engines towards their site. So, if you are trying to do the same for your site in Yahoo, then here are few tips that can help you to catch Yahoo's attention towards your site and provide it with a better rank in its result pages.
Keyword Remains the Key Factor
Though, the emphasis on the keyword has been lowered down a bit, one cannot ignore the fact that it can be completely avoided as the keyword still remains one of the secret keys to the mysterious lock of page rank. Therefore, you must be very careful while selecting the keywords. Use relevant keywords as a guide for the users to find your websites and pages.
Yahoo Emphasizes on Proper Titles
For few minutes, think of yourself as a user. When you open a search engine to find useful information on a topic, what do you generally do? You type a set of words or 'key phrases' and then click search. When you are presented with the first page of results, your mouse pointer automatically moves towards text that matches the key phrases entered by you.
Probably, the same thing would happen with your site also. This is what even Yahoo emphasizes. In one of its search help points, it has been clearly stated that users are more likely to click a link that has the title that matches their search. Therefore, selecting phrases for titles that match the content of your page can be fruitful in Yahoo.
Proper Description
Apart from keywords and titles, Yahoo also emphasizes on giving a proper 'description' for your meta-tags. Since, this is the next important thing that a visitor sees after the titles, they must be written with properly and accurately. In addition to its relevancy to the title, you must also ensure that the description should match the content of your document.
Once Again, Content is King
The sign of a good search engine is to pay heed to the content, and in Yahoo! too content is the king. Yahoo prefers to have content that is original, unique and has something really valuable. It prefers to have pages that pay secondary concern to the search engine norms and is designed for humans.
Apart from the above points, you should also take care of other factors like hyperlinks and good website design. If your web content has useful links that can help users to find more relevant, applicable content, then this can also give better ranks to your site in Yahoo's SERPs.
However, there are certain things that are common in all the search engines like the concept of unique and original content. Further, as the evolution of Internet has taken place, search engines have also evolved. Nowadays, the algorithm of the search engines are more oriented towards users' behavior. Based on various factors like bounce rate, content updates, heat maps, etc., the search engines pick up sites that show more positive results on the ground of these factors.
As far as SEO is concerned, it's an art whose form can be changed accordingly so that one can captivate the attention of the engines towards their site. So, if you are trying to do the same for your site in Yahoo, then here are few tips that can help you to catch Yahoo's attention towards your site and provide it with a better rank in its result pages.
Keyword Remains the Key Factor
Though, the emphasis on the keyword has been lowered down a bit, one cannot ignore the fact that it can be completely avoided as the keyword still remains one of the secret keys to the mysterious lock of page rank. Therefore, you must be very careful while selecting the keywords. Use relevant keywords as a guide for the users to find your websites and pages.
Yahoo Emphasizes on Proper Titles
For few minutes, think of yourself as a user. When you open a search engine to find useful information on a topic, what do you generally do? You type a set of words or 'key phrases' and then click search. When you are presented with the first page of results, your mouse pointer automatically moves towards text that matches the key phrases entered by you.
Probably, the same thing would happen with your site also. This is what even Yahoo emphasizes. In one of its search help points, it has been clearly stated that users are more likely to click a link that has the title that matches their search. Therefore, selecting phrases for titles that match the content of your page can be fruitful in Yahoo.
Proper Description
Apart from keywords and titles, Yahoo also emphasizes on giving a proper 'description' for your meta-tags. Since, this is the next important thing that a visitor sees after the titles, they must be written with properly and accurately. In addition to its relevancy to the title, you must also ensure that the description should match the content of your document.
Once Again, Content is King
The sign of a good search engine is to pay heed to the content, and in Yahoo! too content is the king. Yahoo prefers to have content that is original, unique and has something really valuable. It prefers to have pages that pay secondary concern to the search engine norms and is designed for humans.
Apart from the above points, you should also take care of other factors like hyperlinks and good website design. If your web content has useful links that can help users to find more relevant, applicable content, then this can also give better ranks to your site in Yahoo's SERPs.
You must practice a white-hat SEO that should not focus on one particular search engine. Read more articles on SEO and Internet Marketing on MoWeble. It is a renowned blog on mobile and web technology by IndiaNIC.
Article Source: http://EzineArticles.com/?expert=Nathaniel_Goldstein 
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